But we don't stop there. The concept is also materialized in the choice and circular application of top view photos that prioritize rounded formats. Strategy that promotes a quick identification of the brand and also of the products by the consumer.
The visual freshness and the association with Italy come from the palette composed of dark green with shades of blue and a cream tone that brings warmth and coziness, in addition to serving as a basis for information and graphics along with white.
In this way, a highly functional and meaningful brand and packaging system is created.