Bel&za C&A
After becoming one of the largest fashion chains in Brazil, C&A strategically enters the Beauty market with its own line. Divided into three fragrances, there are twelve products between moisturizers, body splashes, creams, lotions and oils - that's where we come in!
Location: Brazil
Role: Branding & Packaging
Date: 2021
Challenge
As partners in the brand's journey to become the largest beauty hub in Brazil, our first step was to develop a proprietary name for the line and a surprising packaging for the customers. Keeping always in mind the young, energetic and happy spirit that the brand seeks.
Solution
A name that refl&cts the brand. A packaging that reflects the customer, literally speaking.
With metallic colors and straight to the point layout, the line expresses its innovation and boldness.
An extroverted visual that highlights products on the shelves of more than 270 stores across Brazil, as well as on the website and app.
“This is just the beginning, we see immense potential in this category and we will continue to invest to expand the product portfolio over time”, says Paulo Correa, CEO of C&A (EXAME, 2022).
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