INTENSE
Intense, the makeup line from O Boticário, values practicality and fun. As an entry-level brand, it has been revamped to bring an innovative, modern, and youthful aesthetic, attracting a wider audience.
Location: Brazil
Role: Branding & Packaging
Date: 2022
Challenge
The main challenge was to find a balance between modernity and youthfulness, ensuring that the visual identity would appeal to a wider audience. We worked closely with O Boticário's team to understand the brand's vision and values, incorporating them into the new visual identity of the Intense line.
Solution
We developed a visual identity and packaging for the Intense line that reflected the vibrant and bold personality of the brand. With a modern design, geometric lines, unexpected colors, and functional packaging, Sweety & Co helped turn O Boticário's vision into reality, offering consumers a unique, powerful, and engaging experience in the beauty universe.
We introduced an innovative layout system to unfold the complete range of Intense makeup and perfume products, making it easier to visualize and organize the items, providing a more comprehensive and accessible experience for consumers.
Our main goal was to democratize and simplify the makeup experience, making it easy to apply and store so that everyone could feel confident and express their individuality effortlessly.
Cruelty-free
With an amazing list of multifunctional makeup, it doesn’t contain animal-derived ingredients and is Cruelty-Free. Thus, the packaging is made from plant-based plastic, reducing carbon dioxide emissions in the atmosphere, while the boxes are made from 100% recycled paper.
