Ryori

Ryori is the extension of the owner’s current business Omoté – a well-known Japanese food restaurant based in Singapore. Due to the success of Omoté, the business is moving into food retailing at supermarkets. Ryori is a line of sauces and pastes inspired by the successful recipes of Omoté.

Location: United States

Role: Branding, Illustration & Packaging

Date: 2019

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Challenge

Ryori is the new product brand for Omoté restaurant. The challenge was to create a brand identity and a set of packagings with its own personality, while maintaining the fun behind the restaurant’s universe, with a distinct use of characters.

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Solution

We created a set of cook bears, as part of an extended family with Omoté’s mascot. The geometric, modern logo plays along the brush-style illustrations, creating an unique universe for the brand. The colours represent a fresh look into pastel colours, inspired by the rich colours from the Wasabi and Mentayaki sauces.

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