Pachamama is an innovative brand of Teff, a cereal of high nutritional profile. Its resembles to people who want to eat healthy and get to know the origin of the products they’re buying. The organic Teff contains optimal levels of phytonutrients, vitamins and minerals.
Role: Branding & Packaging
To create a visual identity that relates to nature and translates the product in a fun and attractive way. Pachamama represents nature and mother earth, a concept that needs to be considered cool by its consumers and also show the products benefits staying true to its origin.
In order to represent Pachamama, we worked with the synthesized shape for mother nature, the spiral, which symbolizes here, now, up, down, front and back, an ever-evolving constant. We completed the composition by adding some nature elements in an iconic form, such as leaves and mountains. The fluidity on the packaging refers to the African region where Teff is from, providing a more organic atmosphere for the packaging.
We’ve developed an organic graphic structure that resembles the mountains where Teff is produced, creating a cool and proprietary graphic.