Polarwise

Polarwise is a company specializing in anti-sweating solutions that truly work. To better connect with the 18 to 35-year-old audience, the rebranding of its visual identity and packaging needed to convey an authentic and bold narrative.

Location: Netherlands

Role: Branding & Packaging

Date: 2024

Context

The approach focused on materializing the product’s power and the confidence it instills in customers. As a result, the rebranding features a daring combination of contrasting colors, a proprietary logotype with a hidden drop inside, and a contemporary typography composition on the packaging. This way, the packaging stands out - from social media feeds to store shelves - with a visual that boldly contrasts the clinical look of competitors.

Solution

With the mission to instill confidence through design, the rebranding set out to color boldly the old black & white aesthetic and rewrite the brand name with a unique character. After all, it’s a brand for those who hold their heads high - just as the project transformed the polar bear mascot, once bowed, now standing tall and confident.

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The new logotype, defined by a strong yet simple style, is enriched by a unique personalization that features an “easter egg”: a subtle drop integrated into the letter A.

Color Coding

The contemporary typographic design is combined with vibrant and contrasting colors, creating a unique and proprietary personality for the brand. In this way, the packaging manages to stand out - from social media feeds to store shelves - with a visual that contrasts with the clinical look of competitors, connecting the brand with a young and discerning audience hungry for authentic narratives.

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