Kura Klub

Kura Klub was created to transform daily routines into sensory and authentic rituals.
More than offering natural products, Kura invites you to cross portals into a higher dimension of presence, self-discovery, and pleasure.

Location: EUA

Role: Branding & Packaging

Date: 2025

Challenge

To make Kura Klub stand out in the saturated wellness market, combining the sensorial, the unusual and the sophisticated. Thus breaking with the standardized aesthetics of conventional teas.

Solution

The luxury of escaping through design. The ideas that make up Kura Klub’s visual project were driven by the desire to create a visual identity and packaging that conveyed well-being and intuition, where the essential meets the dream.

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Combining elements of surrealism, sophistication and a dreamlike atmosphere, Kura transforms the simple act of drinking tea into a ritual — a visual and sensorial experience that invites you to pause, take care of yourself and reconnect with the present. In the end, Kura is not just about what you consume, but how you feel while taking care of yourself.