Artizan

Welcome to Artizan, a boutique of organic and ethical coffees, located in Miami, just steps away from the historic Little Havana neighborhood.

Location: United States

Role: Branding & Packaging

Date: 2024

Challenge

For Artizan, we needed to uncover how to redesign the brand, creating a bridge between the artisanal and the contemporary, while also standardizing its packaging without losing the unique appeal of each coffee blend.

Solution

An Artisanal Redesign for Artizan.
To associate the brand with its historic location, the solution was to give prominence to a bold, all-caps logo with an expressive serif typeface that reinterprets the ornamental aesthetic of Cuban products.

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Derived from the logo, a seal was created to complement the artisanal atmosphere. In addition to being organic, ethical, and compostable, Artizan's coffees also offer unique blends from different locations and ingredients such as cannabis, mushrooms, and honey.