Básico&Co

Básico&Co was created with the objective of becoming the largest ecosystem of digital native platforms and brands inspired by the basic lifestyle. It's own brand Basico.com is already one of the main essentials ecommerces in Brazil.

Location: Brazil

Role: Branding

Date: 2022

Challenge

Create an identity that represents the modern and minimalist concept of the brand using as a starting point the Basico.com's identity and elements. To be simple and easy to recognize elements were the main desires and requests.

Solution

Bringing the focal point to the letter B, we created a modular structure that follows the entire brand identity. This base unit appears as a point, as a photographic support and also as a brand asset.

To be basic is to be a free soul, who runs from banal dramas and seeks balance between
the beautiful x the practical and the simple x the sophisticated.