Yami Café
Yami is Speacialty Coffee Shop located in Porto Alegre, Brazil. With a unique selection of coffee beans from all over the world, Yami Café uses high quality methods to deliver the best coffee in town.
Location: Brazil
Role: Branding & Packaging
Date: 2021
Challenge
Passionate and meticulous in their process, Yami wants to showcase its specialty in a playful and approachable way. The challange here was to refresh their visual identity bringing color and fun to the common minimalist aesthetic of the coffee industry
Solution
From bean to cup. We created a set of illustrations that represents every step of the journey to make the perfect cup of coffee. From harvesting to roasting, grinding to brewing — until it ends up in the hands of the consumer.
The Symbol
Yami stands for delicious coffee and tasty food. Our goal was to translate that concept into a simple & friendly icon that represents the sense of pleasure when tasting a really good meal. The Symbol combines simple, playful and geometric shapes to match the logo design.
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