Aria

Aria is a bright and fun collection of Blush Novelties. Its products invite the consumer to experience pleasure and to discover their body with colorful, fun, feminine and friendly products.

Location: United States

Role: Branding & Packaging

Date: 2021

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Challenge

Create a visual identity that addressed female sexual pleasure in a modern and light way while talking to women of different generations.

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Solution

Displaying a bold and fun look with rounded and “wet” shapes,
the identity conceptualize the idea of fluids, vibration,
and malleability, which are characteristics connected
to Aria’s products and their benefits.

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With its iconic and authentic look, the A of the logo can be used as a visual asset into materials, creating an organic, rounded and fun asset.

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© 2021 Sweety & Co. All rights are reserved.

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