ARIA
Aria is a bright and fun collection of Blush Novelties. Its products invite the consumer to experience pleasure and to discover their body with colorful, fun, feminine and friendly products.
Location: United States
Role: Branding & Packaging
Date: 2021
Challenge
Create a visual identity that addressed female sexual pleasure in a modern and light way while talking to women of different generations.
Solution
Displaying a bold and fun look with rounded and “wet” shapes,
the identity conceptualize the idea of fluids, vibration,
and malleability, which are characteristics connected
to Aria’s products and their benefits.
With its iconic and authentic look, the A of the logo can be used as a visual asset into materials, creating an organic, rounded and fun asset.
