Zoza
Zoza reimagines the soda experience with real fruit, natural ingredients, and a lighter way to refresh everyday moments.
Location: Brazil
Role: Naming, Branding, Visual Identity & Packaging
Date: 2025
Context
For decades, the soda category has been dominated by artificial flavors, high sugar content, and formulas disconnected from real ingredients. At the same time, consumer expectations have shifted toward beverages that feel lighter, more natural, and closer to real food. Zoza emerges within this cultural shift. A new generation still wants the refreshing pleasure of soda, but with ingredients and flavors that feel more honest and aligned with a healthier lifestyle.
Insight
People are not looking to abandon soda. They are looking for a better soda. Zoza responds to this simple expectation by preserving the refreshing experience of a carbonated drink while bringing fruit back to the center of the product.
Product
Zoza is a fruit-based soda made with natural ingredients and no added sugar. By combining sparkling water with real fruit flavors, the drink delivers a vibrant and refreshing taste while remaining light and low in calories. The result is a soda designed for everyday consumption, balancing indulgence and naturalness in a single experience.
Naming
The name Zoza originates from the word “gasosa”, an old and affectionate way of referring to soda in Portuguese. By shortening and transforming the word, the brand creates a name that feels playful, memorable, and full of personality. Zoza carries the nostalgic spirit of traditional sodas while sounding contemporary, light, and energetic.
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This transformation connects past and present. It recalls the classic culture of carbonated drinks while introducing a modern interpretation of what soda can be today: simpler, more natural, and closer to real ingredients. The result is a name that feels familiar and new at the same time, perfectly aligned with Zoza’s mission to rethink soda for a new generation.
Positioning
Zoza communicates with a light, playful, and direct tone. The brand celebrates everyday refreshment and small moments of pleasure, positioning itself as a drink that fits naturally into modern routines. The voice is optimistic, simple, and approachable.
Visual Language
The visual identity reflects the brand’s fresh and spontaneous personality. Bright colors, simple compositions, and fruit-inspired elements create a lively system that communicates flavor, naturalness, and energy. The design avoids traditional soda codes and instead builds a contemporary language that feels light, vibrant, and approachable.
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