Oh my gem

Oh My Gem represents Blush's latest line of vibrators, meticulously crafted for today's discerning clientele with a penchant for opulence.

Location: United States

Role: Branding, Naming & Packaging

Date: 2022

Challenge

The challenge is to position Oh My Gem as the absolute reference in high-quality and luxury vibrators. We need to create an identity that conveys sophistication, pleasure, and the exclusive value of this experience.

Solution

To attain this objective, we will craft a visual identity that marries sophistication with sensuality, drawing inspiration from the principles of the Camp movement, celebrated for its love of extravagance, as it seamlessly melds elements from high and popular culture with a touch of exaggeration.

We've also introduced a secondary script-style typography, evoking a touch of nostalgia into the brand's identity, lending it a charming and classic allure.

Additionally, we'll infuse a touch of opulence by incorporating velvet finishes, ensuring a soft and luxurious feel on the packaging of our exquisite line of sensual products.