The main goal and challenge were to stand out Nummies in a relatively saturated market with players offering similar benefits. We needed to find a new way to communicate the real ingredients and brand credibility beyond what had already been explored by competitors, offering a fresh and bold proposition to the consumer.
Even among many competitors, Nummies' packaging manages to differentiate the brand at first sight, whether on store shelves or in e-commerce. With a bold visual language, the products have made the pharmaceutical and scientific aspects of the product appealing and intriguing while connecting with the audience through irreverent and straightforward texts. Going further, the proposition appropriates common attributes of the category but makes them unique and proprietary.