Enjoei

Enjoei is a marketplace specialized in second-hand women’s fashion. With an informal, relaxed and young proposal, Enjoei has grown and today it seeks to establish itself as a great company of technology and fashion without losing its charisma, which has been acquired among its users.

Location: Brazil

Role: Branding & Packaging

Date: 2018

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Challenge

Enjoei is a cross-plataform, young and friendly brand. The challenge is to maintain these aspects, adding a more humane and entertaining tone, both graphically and verbally, in addition to emphasizing the growth of the company. Also, we need a brand that serves and represents diverse publics and platforms, that is adaptable and also transmits movement, after all, Enjoei is an eternal renewal of customers and exchange of services.

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Solution

This proposal works as an evolution of the current brand, while maintaining its personality and sympathy characteristics. The logo + symbol composition provides several different applications, thinking about brand responsiveness. We added a typographic family that extols modern and cool identity and we also re-read current colors bringing the desired strength.

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