Sweety & Co. presents Unhinged, a functional snack brand with caffeine and protein. The work covers branding, visual identity and packaging. The brand received the Superior Taste Award 2026 from the International Taste Institute for Chocolate + Coffee, and its packaging earned a Bronze in Packaging at the LAD Awards 2026.
Unhinged: the audience and the starting tension
The brand was created for people whose days follow no fixed schedule: gamers, gym regulars, tech people, overworked chefs. They need snacks and drinks that keep up. The challenge was to turn that chaos into a recognizable position: functional, playful and a little unexpected.
The concept starts from a simple tension: it's too early, it's too late, perfect. The voice speaks to the hours that don't exist, with deadpan confidence and no apology. Chaos is treated as a feature, and the system was built to feel structured and rhythmic, with a slight imbalance on purpose.
Identity and packaging: chrome and one color band
Black, 2000s grey and chrome form the core of the identity. Acid green, orange, blue and pink extend the palette and leave room for future products. Helvetica Now Display, in all caps and in lowercase, carries the voice, together with black and white stripes and a single slash mark.
The photography mixes everyday life with a retro-futurist feel, using metallic objects from another era. The packaging follows the same logic: chrome-like wrappers with one color band per product, so each bar is identified at a glance and the range can grow into new flavors, formats and drinks.
Flavors and voice: what is on the pack
The range opens with three flavors: Chocolate + Coffee, Peanut Butter + Chocolate and Salted Caramel. All keep the chrome wrapper and take their own color band. Each bar has 75mg of caffeine, 11 to 14g of protein and 7 to 8g of fiber, stated plainly on pack.
The line "Caffeine + protein. Keep going." says what the product is and what it is for. Around it, the copy stays deadpan and specific, as in "The 3pm meeting is the workout" and "Your next 3pm plan".
