Mikro

Mikro is a microneedling skincare brand that believes in the power of precision, an approach where every detail, down to the tiniest bio-needle, becomes part of its identity.

Location: Brazil

Role: Branding & Packaging

Date: 2025

Context

The skincare industry is crowded with brands that look clinical and sterile. Mikro, while rooted in scientific precision, needed a visual identity that felt advanced yet approachable.

Solution

To go big, we went Mikro. The answer lay in the brand’s very essence: the bio-needles. By reimagining them into a proprietary design element, Mikro crafted a logo that is both modern and ownable. The soft, rounded edges defy the rigid, antiseptic look of competitors, making technology feel more human.

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This concept extends beyond the logo. The microscopic vision of the brand materializes in a signature texture, embedding the bio-needles into the very fabric of its identity.

Concept

The packaging, inspired by pharmaceutical inserts, reinforces scientific credibility while maintaining a clean, structured, and engaging look. Bold blue hues and a sleek layout amplify the brand’s contemporary, high-tech appeal.