AURA BEAUTY

Aura Beauty is a body care line founded by influencer Jade Picon, offering body splashes, illuminators, and rich sensory formulas. The brand merges accessibility with sophistication, aiming to elevate everyday rituals into moments of luxury and self-expression.

Location: Brazil

Role: Branding & Packaging

Date: 2025

Context

The mission was to elevate a line of body splashes and illuminators to an aspirational level — crafting an identity that would resonate with Jade Picon’s influence and stand out in a crowded category. The goal: transform functional products into symbols of desire, enveloped in an aura of luxury, femininity, and sensorial allure.

Solution

Inspired by Greco-Roman mythology and the sunlit spirit of Rio de Janeiro, the Aura Beauty identity fuses classical narratives with contemporary aesthetics. Packaging becomes iconic, with sculptural forms and finishes that evoke temple architecture and celestial luminescence.

.

The design language transports the feel of international perfumery luxury into a more accessible segment, repositioning body splash from a mere daily mist to an object of desire.

Concept

The creative direction for Aura Beauty draws from a celestial and mythological universe — a meeting point between divine femininity and solar strength. The concept translates the idea of “radiance as power”, where light becomes both aesthetic and symbolic: a reflection of self-confidence, vitality, and individuality.

Visually, the palette balances gold, nude, and soft luminous tones, creating an atmosphere that feels both sensual and elevated. Gold is used as the narrative thread — not as excess, but as a symbol of energy, glow, and empowerment. It embodies the “aura” itself: a halo that surrounds and amplifies beauty.

Concept

The use of light rays becomes a key graphic element, expressing expansion and brilliance. These rays evoke sunlight, divinity, and transformation, bridging the worlds of myth and modernity. Through subtle metallic textures, reflective finishes, and sculptural packaging, Aura Beauty captures the warmth of the sun and the elegance of high perfumery — making each product feel like a personal amulet of beauty.