Mady
Mady is a prototype-driven production company based in São Paulo / Brazil. With very advanced manual skills, its name is an analogy to the word "Made".
Welcome to chaos as a spontaneous breakdown.
Location: Brazil
Role: Branding
Date: 2022
Challenge
Create a strong identity, with lettering that represents the brand in a clear and modern way, bringing support assets that create a graphic confusion and that refer to the brand's manuality.
Solution
The identity proposed for Mady translates the feeling of chaos and personality, its bold and contrasting colors refer to the energy of the brand, which is always vibrant. The assets and diagrams that accompany the brand create a movement of nonconformity, the main concept of the proposal.
Craftsmanship
Hand-drawn shapes, organicity, unpredictable paragraph breaks create the universe of the brand's craftsmanship, creating a chaos of overlaps, clippings and impact for Mady.
Welcome to chaos as a spontaneous breakdown.
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