TERRATALO GUIDELINES

VERSION 1.0 SEP/2023

TerraTalo Guidelines

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1.1     Logo 

1.2    Symbol

1.3    Reduction

1.5    Color Palette

1.6    Typography

1.7     Liveview

1.8    Packaging

1.9    Photography

terra-1

Logo

The story and use of the Sponda logoSponda's sharp, bold and premium logo is the cornerstone of the identity. It encapsulates many of the key elements of the Sponda brand—high quality, durability and sustainability.

The logo may only be used in black or white.

Remember not to:
→ use logo in colour
→ scale or distort the logo
→ use effects (drop shadow etc.)

Logo Package

→ The TerraTalo's logo in all its formats can be downloaded here.

TERRA

TERRA TALO MAIN LOGO

Helvetica Now Display Bold
From Monotype Buy here

TERRA4-1

TERRA TALO SECONDARY LOGO

Helvetica Now Display Bold
From Monotype Buy here

Symbol

The story and use of the Sponda logoSponda's sharp, bold and premium logo is the cornerstone of the identity. It encapsulates many of the key elements of the Sponda brand—high quality, durability and sustainability.

reducao

TERRA TALO SECONDARY LOGO

Helvetica Now Display Bold
From Monotype Buy here

Reduction

The story and use of the Sponda logoSponda's sharp, bold and premium logo is the cornerstone of the identity. It encapsulates many of the key elements of the Sponda brand—high quality, durability and sustainability.

min1

Digital

Min Width : 100px

Print

Min Width: 2cm

min2

Digital

Min Width : 100px

Print

Min Width: 2cm

Clear Space

The story and use of the Sponda logoSponda's sharp, bold and premium logo is the cornerstone of the identity. It encapsulates many of the key elements of the Sponda brand—high quality, durability and sustainability.

TERRA5-5

TERRA TALO SECONDARY LOGO

Helvetica Now Display Bold
From Monotype Buy here

terra2

Positive &
Negative

The story and use of the Sponda logoSponda's sharp, bold and premium logo is the cornerstone of the identity. It encapsulates many of the key elements of the Sponda brand—high quality, durability and sustainability.

min1

Positivo

min1whi

Negativo

min2

Positivo

min2whi

Negativo

red

Positivo

redwhi-1

Negativo

Color Palette

Black & white spiced up with gemstones

All Sponda colours signal premium, high-level image. That image is especially emphasised through the darker, prestigious colours, while the lighter ones improve usability in practice. 

The primary colours are Obsidian Black and Marble white, accompanied with two greys. Black is the primary choice for backgrounds on top of which the lighter elements play. That gives a premium look to any graphic application. White background works well in text-heavy applications, like presentations and reports. The two greys are also a solid option for backgrounds.

The secondary colours consist of two greens, Quartz and Emerald, and two blues, Turquoise and Sapphire. These are only used to spice up the design, never as much as the main colors.

Remember not to:
→ use secondary colours as primary colours
→ create own colours
→ change values / colour codes

HEX #5affb4

RGB 90, 255, 180

CMYK 45, 0, 45, 0

HEX #5affb4

RGB 90, 255, 180

CMYK 45, 0, 45, 0

HEX #5affb4

RGB 90, 255, 180

CMYK 45, 0, 45, 0

HEX #5affb4

RGB 90, 255, 180

CMYK 45, 0, 45, 0

red
red
red
red
terratalo2-copy

Typography

The clear and simple typography is at the very core of the identity. 

Visually the Sponda language is clear, simple and respects white space. It avoids cluttered layouts and multiple weights on one page. Contrasts, if needed, can be achieved through varying type size as shown in Best Practices.

Two fonts are used: The primary choice is a modern sans serif typeface called Aeonik, which generates a sharp, contemporary look & feel to any application. Aeonik is complemented by the secondary choice Saol, a very elegant and sophisticated serif typeface bringing a premium, high-end touch in the communication. 

When Aeonik and Saol cannot be used, for instance in externally-shared MS Office applications, Aeonik can be replaced by Century Gothic and Saol with Times New Roman. 

MAIN FONT

Favorit Pro Bold

Helvetica Now Display Bold
From Dinamo Buy here

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SECONDARY TYPE

Helvetica Now Display Bold

Helvetica Now Display Bold
From Monotype Buy here

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0123456789&%€

LIVE VIEW TERRATALO

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