Santé
Santé is a music agency from São Paulo that stands out for its ability to unite the worlds of music and advertising in unique and complete deliveries: research, curation, musical production, and bureaucratic tasks, all resolved in one place.
Location: Brazil
Role: Branding
Date: 2023
Challenge
Create a visual identity using contemporary, creative elements connected to the mystical, artistic, and unique essence of the brand.
Solution
Professional while remaining creative: a brand that embodies impact and attitude while also being timeless. To set the company apart as a reference in the market for its expertise and creativity, we delve into the experimental aspect of both music and communication. Its elements echo the most contemporary aspects of design while intimately connecting with the meanings and origins of Santé.
The concept of intersection extends throughout the identity in compositions that blend different fonts, colors, sizes, and textures. A reduced palette combined with a vibrant coral tone with the visual punch of a toast and the harmony of a choir.
SANTÉ!
The core of the visual identity emerges from the shape of the intersection of two spheres, reinterpreted through the sound frequency of a toast and a mystical element.
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