Ricca Flor
Ricca Flor marks Ricca’s debut into bath & body care with an authorial line that turns everyday personal care into playful, collectible beauty wearables.
Location: Brazil
Role: Branding, Product Design & Packaging
Date: 2025
Context
Ricca is recognized for translating global beauty trends into the Brazilian mass market at an accessible price point. Entering a competitive and visually saturated bath and body category, the brand needed more than standard market packaging, it required its own distinct visual territory to expand its portfolio without compromising affordability. The challenge was to deliver real efficacy alongside an energetic visual identity tailored to a young audience, transforming packaging into a driver of perceived value and immediate shelf differentiation.
Insight
The concept bridges a gap rarely explored in mass-market personal care: where collectible culture meets the "kidult" mindset, the adult who still enjoys a playful, expressive self-care ritual. So the flower stopped being surface decoration and became structural architecture. By introducing the concept of beauty wearables, products designed to be used and collected.
Visual Identity
The floral emblem serves as the core narrative link across the whole range together. It moves from the physical geometry of the pack into a die-cut graphic seal on the label, framing the benefits and key ingredients with clarity. Ricca's vibrant magenta closures carry the brand's energetic, youthful DNA, set against soft fragrance-coded hues that give each product an instant pop on a crowded shelf.
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Industrial Design
Instead of accepting a standard market mold, the structure was developed hand in hand with the visual identity, turning daily essentials into tactile design objects. The family explores three complementary silhouettes:
Portable Hand Cream (50ml): a compact, petal-shaped charm with an integrated silicone loop, so it can be clipped onto a bag, a backpack or a keychain. The clearest expression of the beauty wearable idea.
Body Lotion: a sculptural bottle with ribbed, bulbous contours drawn from floral forms, comfortable to hold and unmistakable in profile on the shelf.
Body Splash: a slim, translucent cylinder that anchors the collection, bringing lightness and letting the formula show through.
Together they break the category's conventions, trading sterile function for pop, tactile pleasure.
Design System
The visual system is structured around the contrast between vibrant magenta hardware and the soft color palette of each fragrance. The floral die-cut label serves as the unifying graphic element across varying volumes, standardizing information hierarchy and functional claims while allowing the distinct personality of each scent to stand out.
Brand Concept
Ricca Flor positions personal care at the intersection of everyday routine, affection, and self-expression. It challenges the hegemony of generic shelf silhouettes by turning body care essentials into accessible objects of desire. Playful yet functional, the line proves that collectible design and popular mass-market scale can coexist.
Product Experience
Each pack was designed for real physical interaction, not just for the eye. The ribbed contours of the lotion invite touch and give a secure, non-slip grip in use, while the hand cream's flexible silicone strap turns skincare into an everyday accessory that travels with you. These are products made to live out in the open, carried around and given as gifts, rather than hidden away in a bathroom cabinet.
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