OFFSHOREALERT
OffshoreAlert provides intelligence on participants in high-value international finance via articles, documents, conferences, and webinars, with an emphasis on high-confidentiality jurisdictions.
Location: United States
Role: Branding
Date: 2021
Challenge
To develop a brand fully committed to the purposes and values that OffshoreAlert has built over the years. Their motto is “If there is trouble we’ll find it.” We wanted people to believe in it as well as to be visually impacted by it. OffshoreAlert provides intelligence on participants in high-value international finance via articles, documents, conferences, and webinars, emphasizing high-confidentiality jurisdictions.
Solution
To highlight OffshoreAlert’s mission, we chose two main concepts: reliable and astounding. With that in mind, we worked around the globally know alert sign giving it a fresh look. Typography is perfect to deliver a straightforward message like we wanted to. We brought in a new color palette based on solid color tones translating the earnestness of the brand.
