Sweety & Co. won Gold at the Abre Brazilian Packaging Award 2026, in the Structural Design – Form category, for Cheirinho da Farm, a branding, product design and packaging project for one of the brand's most iconic scents.
The project translates that scent into a sculptural aroma diffuser, turning an invisible memory into a tangible object where Brazilian identity meets pure geometry.
Scent is the most invisible of bonds. The project stems from the intention to give weight, form and permanence to an affective memory deeply rooted among the brand's consumers. The visual system explores the tension between the exuberance of Brazilian tropicality and the restraint of minimalist design. The toucan, Farm's historical icon, is stripped of its literality and reduced to its structural essence: two overlapping arches.
The strategic challenge centered on the recategorization of use. In a market saturated with utilitarian and generic bottles, the visual language was rigorously adjusted to elevate the aroma diffuser to the status of a sculptural and decorative object, eliminating graphic excess. Through prototyping and form refinement, the three-dimensional structure itself takes the primary role in brand communication.
The bottle was designed not merely to contain a liquid, but to inhabit a space. The proportions of the arches were calibrated to ensure surface stability while imposing a structural presence in interior environments, and a smart refill system grounds the pragmatism of the execution.