Briefing English - Swt & Co.

Welcome to Sweety&Co’s online brief form!

Brand name:

How would you describe your products and / or services?

What are the long term goals?

Does your business has an old logo? If it does, what is the reason for the change?

Which are your main competitors?

How do you differentiate your business from the competition?

Do you have a slogan or tag line? If so, should it come along with the logo?

Who is your audience? Please, share some detailed information about it.

Do you have any idea in mind for the logo?

Do you have any preference about colors?

Is there any color you don't want to use?

Which features, attributes and adjectives would you like your logo translate about your business / company?

Do you have any preference about typography? Ex: handwriting (script), bold, etc.

Do you have any picture or icon you want to be incorporated into the logo?

List three logos you like. You can also provide references (images, impressions, links)

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