Rawcha

Rawcha

Location

UK

Role

Packaging, Branding & Illustration

Date

Jun 2017


RAWCHA is a line of organic products that are based on Matcha Green Tea, which among all its benefits improves mood and focus. Along with the branding, we were invited by The Pretty Smart Food Company to create their line of products including the Raw Matcha Tea and its delicious cereal bars. 

The Challenge

To illustrate a new market segment for Caviar Lime Infused Vodka, differentiating it from today’s flat and monotonous packages therefore translating the theme as fun but sophisticated design. It was also necessary to introduce Caviar Limes to the public as the main focus of the product, showing as much of the floating pulps in the bottle as possible.

 The Solution

Storefront’s icon has multiple possibilities. It can be used with flat colours, gradients, as a background and even as a window to photos and other media. Furthermore, it can be played with or turned sideways. It’s a live symbol, and it can be playful or corporative depending on the situation.

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