Wild Leaf

Wild Leaf

Location

USA

Role

Packaging & Branding

Date

May 2016


Wild Leaf was created with the mission of offering Active Teas capable of providing different benefits for both body and mind. As a way of attracting the younger audience and making it replace sodas with a healthier diet, we’ve created a fun, strong and bold line of products. The result is a color explosion in a packaging as dynamic as its audience is.

The Challenge

Our mission was to make the tea packaging more contemporary and relevant to millennials, since Wild Leaf is designed specially to meet their needs – from the need to get charged up for the day ahead, rehab from a long night or focus to be at your mental best. Our clients needed a disruptive brand identity that appealed to the target audience and challenged traditional tea perceptions (traditional, ancient world, etc).

The Solution

In order to make the packaging stand out from the competitors on the tea market, we used explosive colors that combined with the icons make the packaging dynamic and exciting. The logo in cursive brings movement, making the brand recognizable and unique.

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