Topshape

Location

Bulgaria

Role

Branding & Packaging

Date

Oct 2015


Topshape is a vitamin-enriched water from Bulgaria that aims to replenish minerals, vitamins and energy in a practical and delicious way.

The Challenge

In the this stressful world, people doesn’t have time to eat and drink healthy. Topshape comes as a rich and nutritive beverage that helps body and mind to overcome this stress.
All ingredients are natural and doesn’t contain any preservatives, besides being really tasteful and refreshing.

Solution

Our strategy was to use typographical elements and numerals in order to indicate the vitamin value contained in each bottle, making the recognition easy at supermarkets and other points of sale. We also brought a colourful and vibrant degrade that refers to the energetic act of replenishing vitamins as well as a new brand, that suggests the idea of ​​a vitamin capsule.

 

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