The Willow Tree

Location

Brazil

Role

Branding, Illustration & Packaging

Date

Dez 2014


The Willow Tree Coffee Co. is a brazilian brand which aims to bring the real, high quality Brazilian coffee to the every day life.

The Challenge

Since TWT is a traveling coffee offered in large business centers, the idea of ​​the brand was to reinforce the act of having a cup of coffee as a relaxing time in the midst of the day-to-day confusion. Or better saying, a contemplative moment beneath a Willow tree.

The Solution

The idea for the Willow Tree – Coffee Co. brand was created from concomitant concepts: a current overview of a traditional and rustic style, where both meet in the graphical approach of its stationary and advertising material applications.

 

 

Logo Reduction

TWT Coffee Co. Assets

 

TWT Coffee Co. Mobile/Site

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