Sweet Lane

Location

Dubai, UAE

Role

Branding, Illustration, Packaging & Interior design

Date

Jul 2015


Sweet Lane is Dubai’s finest source of customised cakes, cupcakes, cookies and other baked delights. A cake makes every celebration better, and when you mix the sweetness with art, it reaches a new level. Sweet Lane cakes are made from the finest ingredients, baked to satisfy the most discerning of tastes. Perfectly executed design to capture the moment.

The Challenge

Although already in existence, Sweetlane’s brand identity did not represent the value customers wanted. It’s finely crafted and personalized products needed to have a graphic coherence to its standards. It was necessary that we had a variety of patterns in order to showcase all the flexibility of the products created by the brand.

The Solution

We created all the visuals for Sweet Lane, from the various patterns that cover the boxes to the interior design of the stores and mall kiosks. The classic and timeless brand is always accompanied by the beautifully colourful patterns, transforming the cakes into objects of desire.

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