Storefront

Storefront

Location

Belgium

Role

Branding & Web

Date

Apr 2016


Storefront develops webshops and e-commerce solutions for businesses all over the world. We’ve created a smart symbol using the main letters of the company’s name: S and F. The symbol has a fluid shape that can be used with gradients to make the identity alive and vibrant.

The Challenge

Design the Storefront new brand without bringing another traditional business concept, but a colorful, pleasant feeling instead, in an otherwise technical and computer-centered world.

 The Solution

Storefront’s icon has multiple possibilities. It can be used with flat colours, gradients, as a background and even as a window to photos and other media. Furthermore, it can be played with or turned sideways. It’s a live symbol, and it can be playful or corporative depending on the situation.

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