Spicemode

Location

USA

Role

Branding, Illustration & Packaging

Date

May 2013


Spicemode is a line of international specialty food products focused on showcasing all-natural, handcrafted and healthy versions of the flavourful and vibrantly-spiced curries of India.

The Challenge

To create the identity of this family, it was fundamental to develop a pattern that could be adapted and used for all the products. It also needed to be flexible enough so that future products and other graphic items had multiple applications and still retained brand DNA.

The Solution

We’ve created a flexible and strong identity, with a stamp that permeates all products and graphic pieces. The pattern that is unfolded in various colors translates the colorful world of Indian spices, rich in shapes, colors and flavors.

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