Rawcha

Location

United Kingdom

Role

Packaging & Branding

Date

Jun 2016


RAWCHA is a line of organic products that are based on Matcha Green Tea, which among all its benefits improves mood and focus. Along with the branding, we were invited by The Pretty Smart Food Company to create their line of products including the Raw Matcha Tea and its delicious cereal bars.

The Challenge 

The superfood & organic market in the United Kingdom is filled with different products and brands, so our goal was to develop the packaging so it could stand out and be remembered. Rawcha is a premium brand, so we needed to position it as one and make it bold, but also send out a very clear message, which is the healthy aspect of the product and how it can contribute to a person’s well being.

The Solution 

We used the green color of the Matcha tea along with a beautiful palette of brights pink and purple in order to distance the product from competitors, which usually bet on more sober colors. We combined a few more neutrals into the palette such as brown to highlight the natural aspect of the product. The fun icons and metallic finish provide a premium and fun atmosphere.

We’ve created a packaging that brings together the green colors of the Matcha Tea along with an icon composition already present on the other products created for The Pretty Smart Food Company. The result is a beautiful artwork combining the elements of the tea with an objective and sophisticated typography.

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