Petit

Location

USA

Role

Branding, Illustration & Packaging

Date

Jul 2013


Orange, lime or grape? These fun collectible juice packagings were developed with all our affection for children, “les petits”.

The Challenge

To work in a playful, innovative way but also with a logic of colors that made the distinction of each flavor, was the biggest challenge of this project. We also sought to bring an iconic packaging that was remembered and easily recognized on the shelves, that caught the eye of not only mothers, but also children.

The Solution

With tetra pack packaging that retains more natural juices, all packages have been designed in a sustainable way, with papers and returnable bottles.


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