Ofélia

Ofélia

Location

Brazil

Role

Packaging & Branding

Date

Jan 2016


Ofélia is a Brazilian startup which the main product is a water improver. A powder formulated beverage, enriched with minerals and natural flavors, Ofélia makes drinking water tasty and nutritious.

The Challenge

Ofélia aims to be modern and fun, bringing to the packaging the idea of a world enriched by the experience of tasting flavoured water. Vibrant colors and a happy and playful mood were a demand, as well as giving personality to each flavour.

The Solution

With the tactile aesthetic, we have created scenarios that represent the mood of each flavor. This imaginary world relates with the edgy brand positioning, where nothing is what it seems. We also used bold and vibrant colors to translate the brand personality in geometric and fun elements. Their packaging presents only essential information, emphasizing the strong and unique logo.



Ofélia is a Brazilian startup which the main product is a water improver. A powder formulated beverage, enriched with minerals and natural flavors, Ofélia makes drinking water tasty and nutritious.

 

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