Match. O Boticário




Packaging & Branding


Sep 2017

Match. is a brand from Grupo Boticário specialized in haircare, with a focus on high performance.

The Challenge 

Match. competes in quality with the professional haircare products market, but with a more affordable price. Therefore, the packaging should convey sophistication while the brand endorses performance and credibility, always maintaining a character of proximity to the public.

The Solution 

In order to bring personality to each line of the brand, we worked with saturated colors and striking contrasts, creating a family of products in which the differentiator, in addition to color, is an icon that translates each specific technology. This way, besides facilitating the interpretation and decision at the time of purchase, we brought sophistication to the packaging.


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