Le Chat

Location

France

Role

Branding, Illustration & Packaging

Date

Fev 2013


Le Chat is a French micro brewery that produces beers with special flavors. The restricted production of this beer enabled us to work with the most refined finishes available, obtaining a unique and striking result.

The Challenge

To turn a previously unrecognized beer into an attractive and unique design icon, bringing the various flavors and aromas of the beer to the packaging with a graphic differentiation that is constant at the same time.

The Solution

We’ve created a graphic decoder using saturated and complementary colors, as well as the geometrization of the brand and the packaging create the iconic design desired to the product. The cardboard brings a rustic aspect as a counterpoint to the modernity of the bottles.

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