Branding, Illustration & Packaging


Feb 2016

We present the IT-fruits family – They arrived full of style and taste to delight everyone who loves smoothies made from fresh fruits.

The Challenge 

Fun, healthy and approachable: these were the main aspects of’s brand that was expecting to be explored on the identity. The packaging should be desirable and enhance the colors of the different smoothies.

The Solution

The FROO.IT family was created based on the fruits they are made from, represented by ludic and fashion illustrations that compose the packaging. Friendly and fun, the concept translates the spirit of the brand itself, as we can also see on the smiling brand. Soft colors contrast with the smoothies, which are vibrant and yummy.









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