Aura

Location

Brazil

Role

Branding

Date

Mar 2015


Aura is a group of art curators that search for the best artists in the most diverse expression techniques.

The Challenge

The plural world of Art was the hook to create the Aura’s identity. It was expected to demonstrate a variety of emotions to refer to the variety of reactions that pieces of Art can produce. Creating a brand that was mutable and changed in each exhibition was not only desirable: it was imperative.

The Solution

We believe the Aura is always dynamic, variable according to each person’s emotions. To express that, we created many forms of representing the graphical styles of Aura’s artists – sometimes calm and inert, but others dramatical and pulsating. Aura’s brand is in a constant state of change, making use of almost infinite variations to convey the essence of the group’s concept.

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