Agibank

Agibank

Location

Brazil

Role

Branding

Date

Dec 2017


Agibank is a fully digital bank created for the current world, with no bureaucracy in an easy and agile way.

 

The Challenge 

Our mission with Agibank – which was called Agiplan before – was to bring the brand into the present world, connecting people and giving a more humanized and cool voice tone for the institution. The symbol of the previous brand could not be majorly altered so it wouldn’t create a rupture with what already existed.

The Solution 

Union. This is the word that sums up Agibank’s branding. With a simple and direct concept – connecting people -, we brought the symbol closer, making its parts overlap in harmony. By using vivid and saturated colors, we’ve reinforced the contemporary and cool speech. The result is a strong, modern brand that carries timelessness in its DNA.

TYPE

A modern and sans-serif typography translates the modernity desired to the brand.

CLOSER

With the idea of bringing people closer to the brand, we transformed the old symbol creating an intercession between the forms, reinforcing the concept of bringing client and institution together.

BEFORE&AFTER

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