MH

MH – HANDMADE MEMORIES

Location

Brazil

Role

Packaging & Branding

Date

Jun 2017


MH Handmade Memories is a lifestyle and stationery brand based in Sao Paulo, Brazil. It was shaped from the prestige and good taste of its creator, the businesswoman Maria Helena Pessoa de Queiroz, who dedicates herself to creating and manufacturing exclusive and extremely sophisticated photo albums.

The Challenge

To illustrate a new market segment for Caviar Lime Infused Vodka, differentiating it from today’s flat and monotonous packages therefore translating the theme as fun but sophisticated design. It was also necessary to introduce Caviar Limes to the public as the main focus of the product, showing as much of the floating pulps in the bottle as possible.

 The Solution

With a minimalistic composition, the monogram MH is the main focus. The Provence Lilac color provides the perfect mixture between refinement and sophistication. The Hotstamping is a key element in all stationery and MH packaging elements, strengthening the premium feel.

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